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SAP Customer Experience & CRM for Customer Processes that Work

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We connect sales, service, and customer data in SAP. This enables your teams to work more efficiently, have relevant information available at all times, and provide better long-term support to customers.

Why Good Customer Relationships Need Seamless Processes

Customers expect quick responses and consistent support. At the same time, information is often scattered across emails, individual systems, or with different employees.

An integrated CRM creates a shared view of the customer and ensures that sales and service work with the same up-to-date information.

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Intelligently Connect Sales and Service with SAP CRM

SAP Customer Experience connects customer data with the underlying business processes. This allows you to accompany customers from the first contact to long-term support on a shared data basis.

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  • Central View of Customers and Contacts
  • Structurally Manage Sales Opportunities
  • Connect Quotes and Orders with ERP Processes
  • Make Service Processes Transparent
  • Provide Field Service with Current Data
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Where SAP Customer Experience Creates Concrete Value

The benefits are evident where sales and service currently work with their own lists, and the view of a customer only emerges through inquiries. When SAP CRM and ERP use the same data, sales, internal service, and support see the same status of quotes, orders, and open issues.

Typical Application Areas

  • Lead and Opportunity Management
  • Customer and Contact Management
  • Quote and Sales Processes
  • SAP Sales Cloud
  • Service and After Sales
  • Mobile Field Service Solutions

Success Stories
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CRM Consulting with Understanding of the Entire Customer Process

A CRM is of little use if it is only used as an additional database. The key is that sales and service can work more easily with it and that the information is connected to your other SAP processes.

About Us

  • CRM and ERP Thought of as Integrated

  • Experience with Sales and Service Processes

  • Mobile Solutions for Field Service

  • Custom Extensions Directly in the SAP Environment

How a Successful SAP Project is Implemented at SRB

  1. Analysis of Your Existing Processes

    We understand how your company operates today and where the potential lies.

  2. Development of Suitable SAP Solutions

    Together, we design the solution that fits your processes and goals.

  3. Implementation and Integration

    We implement and integrate smoothly into your existing SAP landscape.

  4. Further Development in Ongoing Operations

    After go-live, we remain by your side and continue to develop the system.

SAP Solutions for Your Industry

Discover More SAP Solutions

From the initial implementation to the further development of existing systems. We accompany you wherever your company currently stands, and with the solution area that has the greatest leverage.

To the Solutions

Insights from Practice around SAP & Business Processes

Insights

Let Us Improve Your Processes

In an initial conversation, we will show you specifically how you can gain efficiency.

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Frequently Asked Questions

What SAP CRM or Customer Experience consultants are available in Austria?
SAP CRM and Customer Experience are implemented in Austria by SAP partners like SRB with a focus on sales and service. The SRB Consulting Team is an SAP Gold Partner based in Vienna and Wels and connects SAP CX with the existing ERP, so customer data and order processing run on the same basis.
Which CRM solution fits an SAP ERP in an industrial or trading company?
If the ERP is already SAP, there are two reasons for a solution from the SAP environment: master data, quotes, and orders do not need to be reconciled via an interface, and sales sees availability and delivery status directly. For industrial and trading companies, the SAP Sales Cloud is usually the entry point, supplemented by the Service Cloud when after sales is added.
Who implements SAP Sales Cloud or SAP Service Cloud in Austria?
We support the CRM implementation for Austrian companies from process capture through connection to SAP ERP to training of sales and service teams. We develop extensions natively in the SAP environment instead of building additional silo solutions.
What is the difference between SAP CRM and SAP Sales Cloud Version 2?
SAP CRM is the classic, on-premise solution. The SAP Sales Cloud is the cloud-based successor, Version 2 is its current generation with a new interface and closer integration into S/4HANA. For existing customers, this raises the question of when to switch, not whether to switch.
Can SAP CRM be connected to the ERP system?
Yes. The connection of CRM and ERP enables seamless processes between customer contact, sales, order processing, and other business areas.
For which companies is an integrated CRM particularly useful?
Especially for companies where sales, service, and operational processes work closely together and customer information should not be in separate systems.
How long does a CRM implementation take?
For a defined entry with customer and contact management, opportunities, and connection to SAP ERP, the timeframe for medium-sized companies is usually a few months. It takes longer if service processes, multiple countries, or data migrations from legacy systems are involved. A phased start is usually the quicker way to utilisation.
What happens to the customer data from our previous system?
Existing customer, contact, and activity data can be transferred. Before migration, we check data quality, as duplicate or outdated records would otherwise migrate into the new system and burden acceptance in sales from the start. Unneeded data remains archived in the legacy system.